Monday, February 4, 2008

Food Inflation, More Packaging, Less Product: An Opportunity

When was the last time you bought ice-cream at a supermarket? The vast majority of ice-cream vendors have reduced their size from 2L to 1.65L, but have blatantly kept the same price. This is not just Nestle, it has happened with most brands. Most likely this is to cope with the rising cost of milk and inflation, which we have discussed here so many times.

So, who makes ice-cream packaging? There is someone who might be doing well in the future.

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