The US Postal Service has 200,000 trucks running daily. A $0.01 increase in gas means $8M extra cost annually. A $1 increase means almost $1B in extra expenses.
The USPS is turning to GPS to optimize routes, and save on gas. Similarly, other delivery and courier companies may - or should - increase their use of GPS.
Companies to watch in the chip GPS space:
Trimble, TRMB
Garmin, GRMN
Sirf Technologies, SIRF
http://www.aoa-gps.com/
http://www.ashtech.com/en/
http://www.eaglegps.com/
http://www.garmin.com/
http://www.lowrance.com/
http://www.trimble.com/
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